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When Kenco Logistic Services began working with SmartWool®, a leading manufacturer in the textile industry, in 2004, operations included 1,600 SKUs, 3,000 customers and 70,000 square feet of warehouse space. Through a strategic partnership focused on greater efficiency and distribution management, production has rapidly expanded to its current level of 3,600 SKUs, 4,200 customers and 130,000 square feet of warehouse space.
“Kenco’s been an integral distribution partner in helping us meet our aggressive growth goals,” said Mark Bryden, President of SmartWool. “We’re looking to them to help us stretch and grow further, as we continue to expand our production and distribution operations.”
Founded by New England ski instructors on the simple tenet of “keeping feet comfortable on the slopes,” SmartWool, a subsidiary of The Timberland Company, began as a humble sock business that pioneered a new market transformation for wool performance products. The Timberland Company, which has been setting the pace in the outdoor shoe and boot market since 1915, purchased SmartWool in December of 2005, with aggressive plans to expand the product line into other wool apparel and accessory items, including gloves, hats, headbands, tops and bottoms for men, women and children.
In addition to providing warehousing, transportation and logistics management services, Kenco is responsible for distribution throughout the United States and overseas, in compliance with international shipping guidelines, to the largest outdoor retailers in the world. Kenco also manages price sticking, pick-and-pack, re-packaging, swift tags and routing guides for all product shipped.
A wholly owned subsidiary of The Timberland Company, SmartWool is a leading performance brand of wool-based apparel, socks and accessories. Nothing can compare to SmartWool products for the ultimate in performance, comfort and easy care. SmartWool fiber is superior at vaporizing moisture, controlling temperature and odor and is guaranteed not to shrink. It’s also a renewable resource that illustrates the design genius of evolution. For information on the full range of SmartWool products or to find a dealer near you, please log onto SmartWool’s award-winning website: www.SmartWool.com or contact Alli Noland, Stanwood & Partners PR, via phone at 307-733-1514 or via email at anoland@wyoming.com.
Headquartered in Chattanooga, Kenco Logistic Services is one of the nation’s leading full-service providers of transportation, warehousing and logistics management solutions. |
